Apple has ditched Google and turned to GPS navigation stalwarts TomTom for its new mapping service.
The company said at its WWDC keynote announcement on Monday that it would remove Google Maps from its iOS devices when the next major update of its mobile operating system launches in the autumn.
But bloggers quickly noticed that in the software beta the turn-by-turn navigation company TomTom was listed as supplying its mapping data
Now TomTom has confirmed it is running the new service, via its TeleAtlas database.
The company told Engadget it "has signed a global agreement with Apple for maps and related information", which will include GPS navigation and local search data.
The markets responded, and shares in TomTom jumped 12% in early trading.
However the announcement was not taken well by all on Twitter, some of whom pointed out a worrying deterioration in quality from Google's service to the new TomTom maps.
What do you think? Take a look at the photos from the event below.