Samsung is reportedly planning to launch its own social network, codenamed "Samsung Facebook", according to reports from Korea.
The Korean Times (KT) quotes an official at the company in its report, who claims the social network will launch early next year.
The 'Samsung Facebook' name is just a placeholder - but it hints at the extent of the company's ambitions, if true.
According to the KT source, the website will run across the Korean company's plethora of devices including phones, TVs and cameras.
It says that officials have been "buoyed" by the response to its ChatOn app, which also runs on iOS and BlackBerry, and adds the new social network will also be built on top of its FamilyStory photo sharing product.
It was not possible to independently verify the reports, however, and it remains unclear exactly what form the new social network would take.
Still, according to the KT report officials were bullish about its chances.
"The eventual goal is to expand our social media service across different devices from different companies across different mobile platforms," says the official.
"We are confident that the service will be popular globally. That means we need to guard against the possibilities of a data bottleneck. That's why we want a server-based computing structure and disperse with a network of servers across different countries."