Fed up of women gracing our magazine covers with their Flawless Bodies and Amazing Hot Air - sorry, Water - Diets? So is Emily Hartridge.
Yes, here is Ms Hartridge's latest video blog, in which she gives us 10 reasons why you shouldn't go on a diet.
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Just click play on the video above (warning: contains some sweary words) - and check out 10 more of Emily's '10 Reasons' videos below:
And if that's not enough, swing by her YouTube channel, join her Facebook group or follow her on Twitter at @emilyhartridge.