NEWS
05/07/2012 14:22 BST

Kanye West Co-Creates Erotic Film For Launch Of Model Anja Rubik's 25 Magazine (VIDEO)

WARNING: Explicit content

You bet it is. Kanye West has lent his creative genius - and name - to gal pal Polish model Anja Rubik, to help with the launch of her magazine, 25. Oh, to have friends in high places.

The film was co-created with photographer and filmmaker Barnaby Roper, and echoes the chosen theme of the debut issue - eroticism.

The film shows a kaleidoscope of erotic images punctuated by shots of Kanye himself, to give the impression of getting deep inside his inner thoughts and desires.

Kanye features in the film himself

Talking to New York Magazine, Anja defended the erotica: "It's not pornographic, but it's very sensual."

Mr West also provides the narration for the short film:

"Through me, the way to the suffering city. Through me, the way to ever-lasting pain. Abandon all hope," he says in the opening shots.

"It's not pornographic, but it's very sensual."

"We talked about porn looks these days, and he agreed with me that there's no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image," Rubik explained. "We were on the same page about a lot of things...I thought it would be really interesting to make it seem like we were entering Kanye's head."

An erotic shot from the video

This isn't the first time the rapper/music producer has showed an interest in the fashion industry. He first began rocking the geek chic look, with heavy rimmed glasses and preppy blazers, before going on to launch his own eponymous label and being a regular at various Fashion Week shows.

"There's no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image"

It is also not the first time he has collaborated with Rubik, he chose her to open both of his Paris shows and mentions her in his single Way Too Cold.