13/07/2012 04:17 BST | Updated 11/09/2012 06:12 BST

FIRST TRAILER: Sam Raimi's 'Oz: The Great And The Powerful' Seen At Comic-Con

There's no scarecrow, tin man or Dorothy in Sam Raimi's Land of Oz. No ruby slippers or Toto, too.

But Raimi offered a crowd at the San Diego Comic-Con a sneak peek at his prequel Oz: The Great And Powerful, which is due in cinemas next year.

The maker of Spider-Man and its two sequels told fans that his film is the story of how the ruler of Emerald City came to Oz, so characters and many other familiar facets of the classic 1939 musical The Wizard Of Oz do not appear.

The film stars James Franco as a Kansas carnival magician whose hot-air balloon is blown to the magical realm by a tornado.

Raimi said Franco's Oz is a selfish womaniser who is forced to become a nobler man in Oz.

Other stars in the film include Michelle Williams, Mila Kunis and Zach Braff. It will be on British cinema screens next March.

Here are some initial reactions below...

'Oz The Great And Powerful' At Comic-Con