In the annals of great Martin Scorcese films, it probably won't be up there with Goodfellas. But compared to most tech ads, it's not a bad try.
The great director has made an appearance in the latest celebrity-driven Apple advert.
Scorcese appears in the ad driving around in a New York City taxi, talking to the Siri voice assistant and trying to reschedule his day.
Titled 'Busy Day', the ad is just the latest in a series of celebrity spots Apple has released recently, include an infamous clip featuring Zooey Deschanel and one with Samuel L. Jackson.
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John Malkovich has also appeared in a Siri ad - take a look at the best, below.