15/08/2012 05:37 BST | Updated 16/08/2012 09:13 BST

David Beckham Strips Off (Again) To Promote His Latest H&M Underwear Range (PICS)

There are certain things we'll never tire of staring at here at HuffPost Celeb and David Beckham standing around in his undercrackers is at the top of the list.

Let's take a moment...

Yep, he might be nudging 40, but Becks can still rock a pair of tighty whiteys and a vest as well as any of those fresh-faced Abercrombie models.

This new behind-the-scenes shot is taken from the upcoming ad campaign for his latest H&M underwear range, which launches tomorrow.

Speaking about the success of the first range, Becks said: "I'm very happy that so far people seem to like it and the first season was incredibly successful.

"The challenge is to keep it going and establish a brand that will last many years. That is my ambition."

Which should mean we're treated to lots more pics like these below. Don't mind if we do.