Tech giant Apple has wrestled the crown of the UK's coolest brand from car makers Aston Martin, according to a survey by the company CoolBrands, while there was no place in the top 20 for BlackBerry, despite placing sixth last year.
CoolBrands, with the help of 3,000 voters, decided that Apple, which recently released its fifth version of the iPhone, was cool enough to move up one spot, having sat below Aston Martin in 2009 and 2010.
Aston Martin only dropped to third, with YouTube taking second place, up from tenth.
This Apple store employee is delighted his company won... or he's excited about the new iPhone
Glastonbury festival made the list at number seven, despite taking a year off this summer. There was also room for two ice cream brands, with Haagen-Dazs and Ben and Jerry's both making the top 20.
Other globally-recognised brands, including Bang & Olufsen, Google, Mercedes-Benz and Sony made the top 20 of the list, which saw brands ranked on their originality, authenticity, desirability, uniqueness, style and innovation.
Big risers this year included YouTube, BBC's iPlayer and Twitter, which didn't make last year's list at all.
But there was no place for BlackBerry, which fell out of the list despite being sixth last year
Controversially, Facebook dropped out of the top 20, which may have something to do with its disastrous stock flotation earlier this year.
Other brands to drop out of the list completely include Vivienne Westwood, Alexander McQueen and Harley-Davidson.
To see this year's top 20 coolest brands, click through the slideshow below.