26/09/2012 08:31 BST | Updated 22/05/2015 06:12 BST

This Year's Must-Have Christmas Toy For Three-Year-Olds: An IPad-Style Gadget Called LeapPad2

Wallets at the ready...children as young as three are being targeted with iPad-style gadgets and gizmos for Christmas this year.

Instead of board games, dolls and cuddly toys, parents of kids who have barely learned to talk will be bombarded with adverts for an array of computerised products.

Top of the list is a tablet-style gadget called