As our email spam filter proves, there are no shortage of PR stunts designed to promote video games.
But this one might be on a different level.
To promote Resident Evil 6 - the latest in the series of zombie-monster horror shooters - Capcom has opened a butcher's shop.
Well, not quite. We're almost totally sure these are regular animal meat products designed to look human. But it's realistic (and, honestly, disgusting) stuff. Full credit for effort - but don't mind us if we don't come running down for a lunchtime snack.
The shop is open in London's Smithfield market Friday and Saturday until 6pm.
CAUTION: Potentially disturbing (though fake) and NSFW images contained below...