NEWS
04/10/2012 09:08 BST

Confused.com Diversifies Into Recruitment Market

Confused.com has announced a new partnership with MyJobMatcher.com to offer customers new way of searching for a job.

The online comparison service is primarily known as a comparison service for insurance, money, travel, business and utilities services, but through its relationship with MyJobMatcher.com, it will now also offer a job hunting tool called Confused.com JobSmart.

Users will reportedly have access to more than 300,000 jobs UK-wide and Confused.com JobSmart claims it takes just 30 seconds to sign up to the service, and upload their CV.

The user’s CV is then matched to jobs posted on all the leading job boards in the UK. Users will also be able to refine the results returned by adding key word filters like location or a skill set.

Managing director of MyJobMatcher Chris Smith said in a statement: “Working with Confused.com is a significant milestone for us in terms of brand awareness. By introducing Confused.com JobSmart to their users, we expect to build greater awareness among job seekers and importantly make a difference to people through saving them time, effort and hassle."

Nic Weng Kan, Confused.com's chief executive added: “Making customers’ lives easy is at the heart of Confused.com, we’ve been making it easy to compare and save on car insurance for more than 10 years. The ease with which customers can get relevant jobs back from “Confused.com JobSmart” complements this, especially in this tough economic environment."

The comparison site received more good news this week after figures showed it had increased its percentage share of organic search listings to 77% for insurance-related terms.

However, digital marketing agency Greenlight has found that Google’s move into car insurance in September means Confused is in danger of becoming less visible in future.

On Google’s first day in the car insurance market (11 September 2012), its visibility for car-insurance related searches in sponsored results rose from 0% to 75% - meaning the comparison service will be visible for at least 500,000 relevant UK searches per month from this point forward.

According to the Drum, Google is now the second most visible car insurance comparator in paid results, while MoneySupermarket remains on top and Confused.com is pushed to third position.