12/10/2012 06:38 BST | Updated 12/10/2012 06:42 BST

Tattoo Parlours In Britain Double - Thanks To Celebrity Ink (PICTURES)

The number of tattoo parlours in Britain has doubled in the last three years and celebrity inkings are the reason.

Serial tattoo fiend Rihanna is one of the main influencers, who this week bared the giant design on her chest for the cover of her latest album, Unapologetic.

The study was conducted by insurance firm Simply Business, and found the largest increases were in Scotland and Greater London.

Chief executive Jason Stockwood said: “With the social perception of tattoos changing as a result of media, celebrity and fashion trends, it’s good to see the spirit of entrepreneurs and start-ups shining through as they respond to the evolving demands of the modern consumer.”