HM Revenue and Customs is to be renamed HM Relaxation and Condescension after apparently being taken over by peace-loving hippy types.
Well, not really but their new campaign urging people to get their tax returns done early has a distinctly 'New Age' feel about it.
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To be fair, he does look really, really relaxed
The posters, and accompanying Twitter campaign, urge people to find "inner peace" by not leaving that most complex of self-regulatory financial regimens to the last minute.
Those who do not submit to the sleepy eyes - and a grin so big as to surely rule it out of the real world of tax returns and P60s - risk a £100 fine.
Oh, and will never, EVER, be able to levitate.