Helen Flanagan has been moaning about the fact people label her a 'bimbo' for a while now, and it seems she is willing to go to any lengths to drop the tag.
And now the former 'Coronation Street' star has ditched her blonde locks and dyed her hair pink.
Debuting her new look on Twitter, Helen wrote: "I died my hair pink yesterday :) Had it done at Alderley Edge Style Lounge. I love it (sic).
"No more "bimbo" calling now its annoying," she added.
In an interview last week, the 'I'm A Celebrity... Get Me Out Of Here!' star told of how she was desperate to shed her ditzy image.
She told Love It magazine: "Scott gets annoyed when people say I'm stupid because he knows I'm not.
"People think that if you do sexy modelling, you're a bimbo or promiscuous - and I'm neither. I really, really want to finish my studies.I think it's so cool when girls are at school trying to do well and striving for the best job."