'The Only Way Is Essex' looks set to be made into a movie - with film bosses reportedly keen to swap Brentwood for Dubai.
Stars of the ITV2 reality TV show have reportedly been told filming could begin within months, with the exotic Gulf destination being eyed as a possible location, according to The Sun.
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Some of the show's best-known faces, such as Joey Essex and Sam Faiers, have recently enjoyed sunshine holidays in Dubai.
Bosses are also said to be interested in inviting former stars of the programme, including ladies' man Mark Wright, to take part in the film.
An insider said: "Dubai would be the perfect place as it is the current hip destination for young Essex boys and girls and it would be a great sunny location to film in."