There are simple-but-brilliant ideas. And there are simple-brilliant-ideas that are executed beautifully.
And one such example is the video 'Forward', above - in which filmmaker Messe Kopp walks backwards through the streets of Jerusalem, and then reverses the ensuing footage so that it appears he's walking forwards.
Click play to watch the clever, mesmerising results - Kopp strolling along while others around him appear to cycle or walk backwards, Kopp putting on clothing which he's actually taking off... and so many more magical moments.
A tip of the hat (forwards) to you, Mr Kopp.
(Via Daily Picks And Flicks)