Quadcopters are increasingly terrifying robotic flying machines, which are not only capable of flying in formation and playing catch with javelins, but also - apparently - holding a PR stunt.
30 of the flying machines were recently used above the skies of London in a dramatic light show to 'celebrate' (sigh) the release of the new Star Trek film.
The drones were used to create a floating 'Star Trek' insignia more than 300 feet tall, at a height of about 118 feet to 426 feet above the capital.
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The stunt was the work of Ars Electronica, who detailed the process of putting the show together and pulling it off in detail on their blog.
Take a look at the result above.