Downing Street has taken a bite out of Liverpool striker Luis Suarez, reminding the premiership player he is a role model for children.
On Sunday the Uruguayan inexplicably had a munch on Chelsea's Branislav Ivanovic's arm during the 2-2 draw at Anfield.
Asked on Monday afternoon what action David Cameron thought should be taken against Suarez, the prime minister's official spokesman told reporters: "It is rightly a matter for the football authorities to consider.
"As part of their consideration, I think it would be very understandable if they took into account the fact that high-profile players are often role models."
On Monday Liverpool said Suarez had been fined by the club, but would not be sold. Managing director Ian Ayre told liverpoolfc.com: "It affects his future in the sense that we have to work with him on his discipline - but Luis is a very important player to the club.
"As we keep saying, he signed a new four-year contract last summer and we'd all love to see him here throughout that contract. He's a fantastic player, top scorer and everything we'd want in a striker, so there's no change there."
Suarez apologised to Ivanovic in a phone call last night and this morning revealed he had asked the fine to be donated to charity.
"For my unacceptable behaviour yesterday the club has fined me today," the 26-year-old wrote on Twitter.
"I have asked the club to donate the money to the Hillsborough Family Support Group for the inconvenience I have created to the Liverpool fans and to Ivanovic."