Phil Brown. Hull City's on-pitch team talk at Manchester City, having a sing-song when they stayed up in the Premier League, that headset, that fake tan, that pink jumper and accusing Andrea Pirlo of homophobia. Now Southend United manager, he hired Jeremy Kyle to give his side a team-talk at the weekend.
Kyle, who has offered his own blast of the hairdryer to Britain's biggest dullards on his daytime TV show, was invited along by Brown after the duo hit it off when Kyle was a presenter on talkSPORT five years ago.
Kyle is the self-proclaimed king of daytime TV
So naturally Brown invited Jezza to deliver a motivational speech in The Shrimpers’ dressing room before their final League Two match of the season against Morecambe.
The Shrimps had gone nine previous games at Roots Hall without a win and you'll never guess what? They lost again. 1-0.
"What would Jeremy do?"
Wonder if he carried out a lie detector test to analyse how honest the players' performances were?