Helen Flanagan was trying her best to outdo Gwynnie's recent flesh-flashing efforts by adding a huge dollop of side-boob to her look as she hit the FHM 100 Sexiest Women In The World party in London last night.
The former 'Coronation Street' star turned out at the bash to find out if she had won the magazine's annual poll to find the sexiest woman in the world.
And while she missed out on the top spot to Hollywood star Mila Kunis, she was celebrating being crowned the winner of all the UK ladies in the poll, charting at number three overall.
Unsurprisingly, Mila Kunis decided to skip the, errrrrm, star-studded party at the Sanderson Hotel, but Helen had company from the likes of Georgia Salpa, Laura Whitmore, Keeley Hazell and Gemma Merna.
H-Flan also stripped off to commemorate her win in the latest issue of FHM, with a sexy new photoshoot.
Commenting on being voted the UK's sexiest woman, she said: "I'm absolutely thrilled to be voted the Sexiest Woman In the UK. It's a lovely confidence boost, especially when there are so many beautiful girls out there. Rosie Webster would definitely be impressed!"
Sally Webster, on the other hand, probably less so.
PICS: The FHM 100 Sexiest Women In The World - Top 10