It could be the economy, or the looming threat of climate change, but it appears quite a large number of people are prepared to give up the trappings of life on Earth and take a one-way trip to Mars.
The Mars One project is seeking to "establish a permanent settlement" on the red planet in 2023 - and after just a few days has already had 78,000 applications.
Four (un)lucky winners will form the vanguard of the human colonisation of the relatively inhospitable planet.
Mars One CEO and co-founder Bas Lansdorp said in a statement: "With 78,000 applications in two weeks, this is turning out to be the most desired job in history."
"These numbers put us right on track for our goal of half a million applicants."
The application process invites astro-hopefuls to submit a video online which can be viewed and rated on the Mars One website. If it sounds like reality TV, that's no mistake - the mission intends to fund itself with a global, televised media circus.
So far 21-year-old Arteum from Russia is leading the way with a pretty respectable 4.9 stars out of 5.
Quite how the the winners will get to Mars remains tantalisingly vague - and with only $84,121 raised in donations so far the mission is a long way off.
And with the likes of Nasa not convinced a Mars mission is possible with the current state of tech (and funding), we might be waiting a while.