BlackBerry has unveiled a new low-cost handset aimed at gaining its new BB10 operating system a mainstream user base.
The BlackBerry Q5 is a lower-cost, lower-spec version of its recently released Q10 smartphone.
With a 3.1-inch touchscreen and a relatively limited selection of apps, it could struggle to meet the needs of customers used to the older iOS or Android platforms.
But it also comes in a bold red, pink, black or white design and boasts the distinctive BlackBerry physical keyboard.
The company described the Q5 as the "youthful and fun" smartphone in the company's line-up, while cautioning that it would only be available in "selected markets".
It is unclear whether that includes the UK, though the company said it would arrive in "parts of" Europe.
While BlackBerry's market share has dropped in the UK and US, in other regions it is still growing users, particularly in the developing world.
BlackBerry CEO Thorsten Heins said:
"It is for youthful fans that are passionate, confident and bold, and it makes it easy for them to have fun, create, share and stay connected."
The phone features:
- A full QWERTY keyboard with "instant action" shortcuts
- BlackBerry Time Shift and Story Maker camera apps
- Video messaging and screen-share built into BBM.
- The BlackBerry Hub message center