Dog owners are fighting back against the 'cat beard' craze, creating their own quirky facial hair with the help of their pooches.
Yes, dog beards could become the new internet phenomenon after comedian and frustrated pet owner Vikki Stone posted this picture on her Facebook and tweeted the following:
It's too early to call it a trend, but a flick through the annals of Twitter shows a few other dog owners getting in on the action...
In fact, it reminds us of this recent picture of a photobombing dog, which upon closer inspection, could definitely be a dog beard:
Tweet your dog beards to us at @HuffPostUK- or perhaps a cat beard is more to your liking?