03/06/2013 04:57 BST | Updated 02/08/2013 06:12 BST

Apple Close To Launch Of 'iRadio' Streaming Service As Warner Signs Licensing Deal

Apple is closer than ever to launching its own 'iRadio' music streaming service after another major label apparently agreed to jump on board.

The Californian tech giant is said to be prepping a service similar to Pandora internet radio, where customised 'stations' can be created based on a users' interests and mood.

While not a direct competitor to Spotify and Rdio, the move is a big step for Apple which has previously relied mainly of straightforward music purchases through its iTunes store.

According to news reports Warner Music has now agreed to music rights and music publishing deals with the company for 'iRadio'.

Alongside an earlier deal with Universal, that now gives Apple two of the 'big three' labels for its new product, with Sony Music still holding out as talks continue.

It is thought that the ad-supported service could be unveiled at Apple's WWDC conference, which takes place later this month, alongside new version of its iOS and OS X mobile and desktop software.

But as ever Apple is maintaining its usual silence ahead of the conference, which starts 10 June. So don't expect to find out too much about the new service until Tim Cook takes to the stage.