Even after two full launch events, Sony still has a lot of PS4 still left to reveal - including how it all, well, works.
Now it's given us another little glimpse, with the first full look at the machine's interface.
The video itself could be more straightforward, but it gives us a good idea of how video sharing, collaborative gaming and challenges work on the console.
Sony has previously said that social networking and communications features will be deeply embedded into the console - though without a Kinect-style camera by default it's clearly not quite as fully baked-in as in Microsoft's Xbox One.
The PS4 will be released in November, and cost £349.