Fur Coat Made Entirely Of Male Chest Hair Promotes Drink For Men

HuffPost UK Lifestyle had only just stop reeling at the sight of hairy stockings designed to keep the perverts away when along came this little hirsute gem.

According to The Sun, a new chocolate milk drink called Wing Co has been launched with the help of a limited edition coat made entirely from human chest hair.

Digitalspy.com reported that the garment (priced at £2,499) was commissioned by dairy company Arla to launch the male-targeted chocolate milk drink and takes up to 200 hours to put together.

Man-Fur Coat: Commissioned by dairy company Arla to advertise launch of protein-rich drink aimed at men

According to just-food.com, Wing-Co. chocolate milk is designed to appeal to men in their thirties and forties who are 'under-served' by the drinks industry.

"The product is set to grow the dairy drinks category by appealing to these balanced blokes by helping them to man up against hunger, countering the insight that they feel less manly when they're hungry," Arla said.

The inquisitr reported that a Wing-Co spokesman said: “We commissioned the Man-Fur Coat as a wakeup call for the nation’s gents. A way to encourage them to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness.”

And talking of fur, did you see these adverts from controversial campaigning group Peta (People for the Ethical Treatment of Animals) last year...?

Sexiest PETA Ads of 2012