A Turkish man is attempting to kick his 26-year smoking habit by wearing a locked wire cage over his head.
Ibrahim Yücel straps on his head cage every day and hands the keys to his wife or 14-year-old daughter before heading to work, Turkish newspaper Hurriyet Daily News reports.
The 42-year-old, who lost his father to lung cancer, was apparently inspired by the safety helmets worn by motorbike riders.
Ibrahim Yücel wearing his anti-smoking cage
In footage posted to YouTube, Yücel admits he had been smoking two packs of cigarettes since high school. He also revealed he made the cage himself over the course of a month using 40 metres of copper wire.
And just in case you were wondering - Yücel demonstrates he is able to eat crackers slotted through the wires and drink water via a straw.
That's dedication.