11/07/2013 15:51 BST | Updated 22/05/2015 06:12 BST

Mac Breaks The Mould With Bodybuilder Campaign, Is This The Most Empowering Beauty Ad Yet?

This has got to be a first in the world of beauty advertising. Mac has released its latest ad campaign for the new Spring collection, Stronger, and who does the brand chose to model their makeup? A Serbian bodybuilder. Clever.


With her muscles flexed, Jelena Abbou follows on from previous faces of Mac, Nicki Minaj,