11/07/2013 14:49 BST | Updated 22/05/2015 06:12 BST

What's The Gossip On Gucci's New Girl?

Gossip Girl Blake Lively is to front the campaign for Gucci's new couture scent, Gucci Premiere. "I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance," the 24-year-old actress said in a statement Tuesday. "It is a pleasure to collaborate with Frida Giannini."

But Blake's new alliance with the Italian fashion giant spells the end of her relationship with Chanel. In December 2010, Lively was named an official ambassador of the French fashion house and she went on to front Chanel's Mademoiselle bag campaign in 2011. Since then, she's enjoyed the rare status of muse to Karl Lagerfeld, and even attended the Met Ball with him last year.
But looks like the romance is over...

Gucci Première hits stores in the UK in late July and will be sold worldwide beginning in September.

blake lively

Has Chanel turn its back on Blake? We think Karl's body language at the 2011 Met Gala says it all...
blake lively