16/07/2013 13:15 BST | Updated 22/05/2015 06:12 BST

Fearne Cotton Dyes Her Hair Candyfloss Pink And It Kind Of Works

We used to associate the words 'candyfloss pink' with sunny days out, sticky hands and dizzy sugar highs.

Until today.

Thanks to the wondrous being that is Fearne Cotton, we've now seeing the sugary sweet shade in a whole new light.

The fashion-fabulous TV presenter, who's currently on mat leave looking after new baby son Rex, used some of her 'me time' to do a bit of experimenting in the hair department on Monday. Sure beats tidying the house or hanging out the washing.

fearne cotton

instead of sticking to the standard medium chestnut brown or silky ash blonde, Fearne plumped for something a little more adventurous. Posting the results on Twitter, Fearne tweeted a pic of her new 'do along with the caption, "pink to make the boys wink". And just a few hours later, a second pic appeared with the title "candy floss boss."

fearne cotton

Pretty in pink just took on a whole new meaning. We dig it.

Not up for dying your hair pink? Shop our pick of the best matching beauty buys below: