06/08/2013 06:48 BST | Updated 06/10/2013 06:12 BST

Nokia Advert Blasts Apple's iPhone 5 Camera In Aggressive New Campaign (VIDEO)

Nokia is feeling pretty good about itself at the minute, what with rising sales and some genuinely cool new products hitting the market.

It's now come up with a new marketing campaign designed simultaneously to promote the low-light performance of its own cameras - and slam that of the iPhone.

The new ads deliberately recall Apple's recent 'Photos Every Day' campaign, and point out that why their cameras don't take as many pictures, they do take better pictures.

Based on our own tests that does seem about right. Unfortunately Nokia's devices are still hindered by running Windows Phone, which among other things means that you can't easily upload them to Instagram. Still, point taken.