Like Robinho's thumbsucking antics, the love heart became such an endemic trend it has spread across the world and is now ubiquitous.
South Americans Paulinho and Lamela have both sullied a goal with the gesture, but the Intellectual Property Office's decision to approve the "Eleven of Hearts" threatened to end their own love-in.
But with Bale supposedly honing in on a world record move to Real Madrid, Brazilian Paulinho and Argentinian Lamela can still spread the love around the Lane.
Bale first opted for the celebration when he scored in Spurs' 2-1 victory against Chelsea in April 2010.
The Welshman, 20 at the time, had just forced his way into Harry Redknapp's side three months after his manager attempted to sell him to Nottingham Forest.
It was only Bale's fifth goal for the club but second in a week, after he hit the winner in the north London derby versus Arsenal.