Once Microsoft's deal to buy Nokia's devices division is complete, a lot of things will change (including the signature on about 32,000 employees' payslips).
But the biggest change for consumers? There will never be another Nokia smartphone.
According to The Verge, the terms of the £4.6 billion deal mean that the Finnish company (which will still exist, apart from the mobile devices business) will retain the rights to the "Nokia" trademark.
That name will only be used on featurephones, according to a license agreement that will last at least 10 years.
Any future Windows phones will likely carry the Microsoft name, and probably the "Lumia" (or "Asha") brand, and not Nokia's.
"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand.
Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems.
Upon the closing of the transaction, Nokia would be restricted from licensing the Nokia brand for use in connection with mobile device sales for 30 months and from using the Nokia brand on Nokia's own mobile devices until December 31, 2015."
So there you have it - Nokia as a consumer brand is essentially dead. Let's relive their finest moments, together: