Google has announced that the next version of its popular mobile operating system will be named 'KitKat'.
Continuing its tradition of naming each major release after a popular desert or sweet, analysts said the update (otherwise known as Android 4.4) would continue to push Android forward onto mobile devices, as well as potentially gaming consoles and smart watches.
Needless to say, details on features and what the upgrade will entail are frustratingly slim at present.
In fact the most Google did to mark the chocolate biscuit connection was release the new logo for 4.4 - a KitKat-ified Google Android.
"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favourite among the team since the early days of Android," said Marc Vanlerberghe, Director of Android Marketing.
But KitKat itself - whose marketing team have clearly just hit the jackpot with the deal- had other ideas. Among its moves is a limited release of 50 million Android-themed KitKat bars.
"KitKat is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continued. "We continue to build on its strong digital presence with interactive, creative branding campaigns."
This is their video celebrating the announcement.