10/09/2013 07:25 BST | Updated 10/09/2013 09:16 BST

Gemma Collins Naked For PETA: 'TOWIE' Star Bares All For Anti-Fur Ad (PICS)

Gemma Collins has lent her support to PETA's anti-fur campaign by stripping naked in their latest ad.

The 'TOWIE' star joins a long line of famous names including Eva Mendes, Pamela Anderson, Helen Flanagan and fellow Essex dewllers Rylan Clark, Chantelle Houghton and Lauren Goodger who have all got their kit off to help raise awareness of animal cruelty.

gemma collins

Gemma Collins in PETA's latest ad

In the ad, which she unveiled today in London's Piccadilly Circus, Gemma can be seen lounging on satin sheets wearing nothing but a smile and faux pearls.


Photo galleryGemma Collins' PETA Launch See Gallery

Speaking about her decision to strip off for the 'I'd rather go naked than wear fur' campaign, Gemma said: "Like PETA, I believe that beauty comes in all shapes and sizes.

"You don't have to be a size 8 to feel beautiful, but you do have to be comfortable in your own skin. And that means letting animals keep theirs – not killing them for their fur."

Gemma's not the first celeb to strip naked for PETA...

Photo galleryGemma Collins' PETA Launch See Gallery