I was wondering how long it would be before Helen Flanagan found a valid(ish) reason for stripping off and flashing the flesh on 'Celebrity Super Spa' and it's finally happened.
Well, I say 'finally' - the show's only been on for a week - but for anyone who's been unfortunate enough to witness Channel 5's latest 'celebrity' reality show - they'll know that it needs all the help it can get.
Which is where Helen comes in.
Helen Flanagan stripped off on 'Celebrity Super Spa'
And not a moment too soon it seems, considering her contribution so far has consisted of a reach-for-the-remote lethal concoction of sulking, crocodile tears and 'diva' antics that won't be giving Mariah sleepless nights anytime soon.
So far, so 'I'm A Celeb'.
No, much better that Helen plays to her strengths instead, hence the gratuitous disrobing for a spray tan demonstration - something her co-star, TOWIE's James 'Arg' Argent, was in the front row for (not really that surprising after he admitted to having a crush on the former 'Corrie' star.)
But after baring (almost) all on Page 3 of the Sun recently, I'm not sure even the sight of Helen in her bikini for the gazillionth time will be enough to rescue this TV turkey.