This chap was recently ID’d as he tried to buy booze at a local supermarket.
Fair enough, you might say, but what if we told you he’s a 50-year-old father-of-three?
Charles Brown, who quite clearly showers daily in the secret elixir of youth, was asked to provide proof of his age as he paid for a bottle of Grant’s at a Huddersfield branch of Morrison’s.
Brown, whose oldest child is 30, thought his cashier was joking but when he told her his age she wasn't convinced.
She called a manager who was also surprised when Brown told him how old he was - but still insisted on seeing some ID.
Morrison's has a policy of challenging customers to prove they are over the age of 25 before they are allowed to buy alcohol.
After some convincing Brown, a forklift driver, managed to walk out of the store with his bottle of whisky.
He said: "I'm 50 and I can take it as a compliment but it has gone too far. I know I don't look 50 but I don't look 24.
"I've got a daughter at 30, a son at 28 and my youngest at 17.”
Despite these hard facts, Brown admits his youthful appearance has been commented upon before.
"Once I went out and somebody asked my daughter if I was her boyfriend and she said 'Don't be silly - it's my dad',” he revealed.
He added: "I've been on holiday with my wife and other people have thought I was my wife's toyboy,"
A Morrison's spokesman said: "We are required by law to police the sale of alcohol and take our responsibility very seriously.
"As part of this, we have adopted Challenge 25, a policy of asking for identification from anyone who doesn’t look over the age of 25.
"We hope Mr Brown took the request as a compliment as he must look very young for his age".
While it is legal in the UK for anyone over 18 to purchase alcohol many retailers follow the Challenge 25 protocol.
Challenge 25 encourages anyone who is over 18 but looks under 25 to carry acceptable ID when they want to buy alcohol.