STUDENTS
10/10/2013 09:02 BST

Apprentice Of The Week: Selene Shaw, Marketing Assistant At DiVA

Apprentice Of The Week: Selene Shaw, Marketing Assistant At DiVA
Diversity in Visual Arts
Apprentice Of The Week: Selene Shaw, Marketing Assistant At DiVA

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Introducing this week’s apprentice..

Name: Selene Shaw

Job Title: Marketing assistant

Company: Diversity in Visual Arts (DiVA)

Twitter:@DiVA_Creative

What's a typical day like for you?

Depending on the projects we have going on at the time my days can vary. On a day to day basis, I am based in the office and will usually be working on the social media aspects of the company, which includes researching, managing and updating our social media accounts. I also spend a lot of time editing video footage for interviews for our recently launched DiVA Inspired segment which is on our YouTube Channel. Other days I can be out at careers events speaking to young people and raising the awareness of apprenticeships. It really varies.

What has been the most memorable day of your apprenticeship so far?

I think the most memorable day for me would be winning our final project. Throughout the year on my course, my classmates and I had the task of creating a marketing campaign re-branding Lucozade. The final task was to pitch our ideas to an industry panel, which included participants from Think Jam and Grey London. Unfortunately, my partner was not able to do the final pitch with me but I brought home the gold for both of us.

Why did you decide to become an apprentice?

I originally went to university. I decided to do an apprenticeship after realising my university course was not for me and I needed an alternative to gain the skills and experience needed to progress in my career.

What are the best things about being an apprentice?

Being able to meet and network with industry professionals that I probably would not have been able to if not for my apprenticeship. Check out my involvement with a video to highlight how to get a career in the Professional Services sector without a degree for more insight.

What are the best things about working in the industry you work in?

Having the chance to talk to young people and give them advice on the routes available to them. I wish I had someone who gave me a wider understanding of what was out there when I was younger.

What's the most surprising thing you've learnt during your apprenticeship?

How to understand and interact with professionals on a day-to-day basis.

What would you say to someone thinking about applying for an apprenticeship?

Go for it!

What do you think are the biggest myths about apprenticeships?

They are for high school drop outs. The reality couldn’t be more different. Apprentices are bright, enthusiastic and looking for a refreshing way to learn and earn at the same time. They can be even more determined than university under graduates as apprentices often need to succeed financially and they have stuck their neck on the line by daring to step off the conveyor belt of careers advice that pushes most people to university – regardless of if it is right for them.

What do you expect to be doing in 10 years time?

Running my own media and entertainment empire.

Why an apprenticeship rather than university?

I believe both experiences taught me things. However, I do feel that an apprenticeship was better suited for me at this time in my life. Gaining work experience as well as a national qualification has really suited my learning style.

10. Are you happy you chose an Apprenticeship instead of considering university?

I believe both experiences taught me things. However, I do feel that an apprenticeship was better suited for me at this time in my life. Gaining work experience as well as a national qualification has really suited my learning style.

For more information on apprenticeships visit apprenticeships.org.uk