Just when you thought Newsnight couldn't get any weirder than featuring a garbling Cookie Monster, this happens.
Even though it was a virtual strawberry, the sight of a man in a headset concentrating on making it explode was still rather offbeat for the current affairs program.
Variations of the technology have been around for a couple of years now but the latest version is billed as the "first wearable brainwave control device".
They can read neural activity using sensors attached directly to the skin.
As demonstrated the headset can give you a degree of control over digital images and games - but blowing up real fruit remains some way off.