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21/10/2013 11:22 BST | Updated 21/10/2013 11:51 BST

Live Blog: Introducing You To The Native Age

native age

You've heard the buzzword, now it's time to realise what the potential of native could mean for you and your business. Native advertising will become the most preferred form of advertising by 2025, according to a new study by AOL UK. There's a new breed of consumers - Generation N. Who are they? And how do they affect advertisers, marketers and journalists? Our panel of experts hope to explain all. Follow our live blog, powered by Huffington Post Executive Editor Stephen Hull who you can follow on Twitter here or use #nativeage on Twitter.

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