Fearne Cotton is a bona fide fashionista, this is fact. But we're not convinced her latest look is going to catch on.
The Radio 1 DJ was spotted wearing a hot pink towel on her head as she made her way home after filming 'Celebrity Juice'.
At first we thought the 32-year-old - who has her own Very.co.uk fashion line - knew something that we didn't and towels as turbans were about to become the next big thing for Autumn/Winter 2013.
Not so (thankfully) as it seems Fearne was simply keeping her wet hair underwraps after filming a particularly soggy episode of the ITV2 show.
Earlier in the evening she posted a snap of her wearing goggles and holding her soaking locks on Twitter.
"Find out why I ended up like THIS on Celebrity Juice tomorrow night," she tweeted.
With Keith Lemon involved - your guess is as good as ours!
And Fearne's bezzie and fellow 'Celeb Juice' team captain, Holly Willoughby, didn't fair much better either...
Catch 'Celebrity Juice' on ITV2 on Thursday at 10pm