We're getting really close to the launch of Microsoft and Sony's next gen consoles, and among the various skirmishes currently taking place between the two is the battle for the most viral video.
Earlier this week we had Sony's nostalgic clip looking back through the past history of its consoles. It made us blub.
But today it's the turn of Microsoft to literally invite us to the next generation - complete with Steven Gerrard, an anthropomorphic Forza car and a Titan from Titanfall.
Take a look below to whet your appetite for November 22, which is when the machine launches here in the UK.