The Portuguese footballer launched his new line of pants in typically understated fashion with a 19 metre tall image of himself modelling one of the designs.
Cristiano Ronaldo at his CR7 underwear launch in Madrid
And just like Becks, Cristiano is no stranger to getting his kit off and posing in his undercrackers.
Both have been the face - and body - of Armani underwear in past advertising campaigns for the designer fashion brand.
The CR7 range hits stores and www.cr7underwear.com today.