In a decision that looks set to rock the worlds of social media 'gurus' and analysts everywhere, and barely register for anyone else, Facebook has dramatically axed the 'Thumbs Up' from its Like button.
That's right, the little blue box which sites like ours constantly implore you to click is now completely different.
Well, completely different in that it's the same, but a dark blue and without the thumb.
Apparently those buttons are now clicked more than 22 billion times per day. The new logos, rolling out now, could increase that still further. They are darker and stand out more effectively than before, and incorporate the Facebook logo right into the design.
In a blog post Facebook said:
"Today, we're introducing a new design for both Like and Share to help people share more great content across the web. We're already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you'll be automatically upgraded to the new design as part of our roll out. We've also made it easy for you to include the Like and Share buttons side by side and the Share button by itself:"
Take a look at the new buttons compared with the old, below, and feel your mind implode with excitement.