And now it turns out the store is also extremely expensive - both to build, and to maintain. Originally it was built with 90 individual glass panels, but a $6.7 million dollar renovation in 2011 took that down to just 15. And now one of the cube's 15 glass panels has been smashed during a snowstorm - and it's estimated to cost more than $450,000 to replace.
Reports suggest that the glass panel was smashed by a snow blower which crashed into the side.
An Apple rep said the store will remain open while it is fixed.
Unfortunately while it remains broken the store is rather more reminiscent of its frequently cracked iPhones, rather than the perfect design image it usually projects.