06/02/2014 03:39 GMT | Updated 07/02/2014 18:59 GMT

Very Amusing Canadian Luge Advert Shows Just How Gay The Winter Olympics Are (VIDEO)

How much do we love The Canadian Institute of Diversity and Inclusion? Specifically: how much do we love this advert they made?

Because this is a PSA with a humorous-but-serious point: to raise awareness of the treatment of gay people in Russia, an issue which has been brought to the forefront due to the country hosting the Winter Olympics in Sochi.

So as the Games begin, we can think of no better way to pass a few minutes than by watching the clip above and then heading over to your Facebook page to change your profile picture to a silhouette of two lugers.

SEE ALSO: Putin Orders Changes To Winter Olympic Events

(Via HuffPost Gay Voices)