06/02/2014 10:02 GMT | Updated 06/02/2015 07:59 GMT

WATCH: Channel 4 Goes Rainbow For The Day To Wish Good Luck To Everyone At Sochi Winter Olympics

Channel 4 has made a proud statement in time for the Sochi 2014 Winter Olympic and Paralympic Games, beginning on Friday.

With the world debating the rights and wrongs of the Olympics taking place in a country where a law banning gay education was recently passed, and activists opposing the ban are treated harshly by the state, the UK television station has made its feelings known.

In addition, they've produced this striking new trailer - 'Gay Mountain' - to wish good luck to ALL athletes competing at the Games – gay or straight – with the message “good luck to everyone out in Sochi”. Bravo!