Meet Yoppy the most dedicated Apple fan in the world.
Devastated at not becoming the first in line to nab an iPhone 5, the intrepid chap decided to get in line for the iPhone 6 - seven months early.
Well, seven months at a conservative guess, it hasn't even been announced yet.
Upon learning of the potential wait in store, Yoppy appears have decamped from his spot outside the Ginza Apple store in Japan and gone home.
You'd have thought someone who took all the effort to make such a ludicrous costume would have a bit more staying power...