13/02/2014 20:05 GMT | Updated 20/05/2015 10:12 BST

VIDEO: Celebrity Parents Launch Campaign To Get Kids Reading

Amanda Holden, Myleene Klass and Lily Cole are among the celebrities lending their support to a new campaign to get kids reading led by literacy charity Quick Reads.

The video, called 'An Open Book' also features dad and son duo George and Larry Lamb, Ben Shephard and Jamal Edwards sharing their love of books and highlighting the importance of giving young people the chance to become passionate about literature.

In the video, the stars discuss their experience with reading - including early difficulties and reluctance to read - and the important place that books hold in their lives today.

"I read to escape," says mum Amanda Holden. Model and actress Lily Cole echoes her, saying: "A good author can create another world."

Quick Reads is led by Dame Gail Rebuck, chair of Penguin Random House UK. Its research found that one in six UK adults confess that they struggle to read fluently. As a result, many find books intimidating and avoid reading for pleasure.

The charity tries to make it easier for busy or less-confident readers to engage with literature by producing short, readable texts by big name authors. This way, adults will hopefully spend more time reading with their children than they currently do, with one in five parents admitting they read with their child less than once a week.

The video marks the launch of this year's range of Quick Reads titles, sponsored by chocolate giant Galaxy. Barbara Taylor Bradford, Jeffrey Archer and Lynda La Plante are among those who have contributed work this year.

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