28/03/2014 08:09 GMT | Updated 28/03/2014 13:59 GMT

British Airways Apologise For Unfortunately Timed 'Escape To The Indian Ocean' Advert (PICTURES)

British Airways have apologised for a rather poorly timed advert, calling on would-be travellers to "escape to the Indian Ocean."

As the search for the the missing Malaysia Airlines plane continues, London commuters at Euston station were left a tad surprised by the unfortunate ad.

british airways

“I just thought it was a really strange time to have the ad running,” Alan Milford, 29, who took the picture as he went to work, said.

Flight 370, bound for Beijing, vanished on March 8 somewhere over the Indian Ocean, all 239 people aboard are presumed dead.

Reddit quickly took to photoshop to present their own version of the ad:

british airways

Malaysian authorities said the jetliner had plunged somewhere in the south Indian Ocean. No wreckage has been found as boats and planes continue to search the massive area.

The airline has since tweeted an apology:

Photo gallery Malaysian Airlines Mystery See Gallery